Received: February 20, 2021
Accepted: March 17, 2021
Publication Date: June 14, 2021

 Copyright The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0), which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are cited.

ABSTRACT

Big data technology with the in-depth development of big data technology has allowed various 8 fields to boost industrial development. The designers have analyzed the skills required for 9 creating modern packaging design and artistic thinking through big data. After analysis, the 10 designers optimize their product design and try to enrich product packaging design connotation. 11 This paper first conducts an in-depth analysis of the theoretical concepts. In the context of big 12 data analysis, this study discusses big data characteristics and investigated the relationship 13 between modern packaging design techniques and artistic thinking. It further analyzes modern 14 packaging design techniques under big data background, including cultural connotations, 15 composition techniques, and color scheme. Under the background of big data analysis, these 16 papers discuss applying artistic thinking in modern packaging design and provides theoretical 17 references for modern product packaging design.

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Keywords: Big Data; Modern packaging; Design skills; Artistic thinking