{"id":7574,"date":"2026-06-04T11:10:24","date_gmt":"2026-06-04T03:10:24","guid":{"rendered":"\/jase\/?post_type=tkuisotope&p=7574"},"modified":"2026-06-04T16:20:59","modified_gmt":"2026-06-04T08:20:59","slug":"jase-202609-32-070","status":"publish","type":"tkuisotope","link":"\/jase\/?tkuisotope=jase-202609-32-070","title":{"rendered":"Color Emotion Mapping in Visual Communication Design: A Data-Driven Statistical Model Using Hue, Saturation, and Brightness"},"content":{"rendered":"\n
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<\/i> 2026<\/a><\/p>\n<\/div>\n\n\n\n

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<\/i> Volume 32<\/a><\/p>\n<\/div>\n\n\n\n

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Huang Wenqing<\/i><\/a><\/p>\n\n\n\n

Department of Visual Communication of the Academy of Fine Arts, Harbin Normal University; Harbin 150080, China<\/p>\n<\/div>\n\n\n\n

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Received: March 3, 2026
Accepted: April 17, 2026
Publication Date: June 4, 2026<\/p>\n<\/div>\n<\/div>\n\n\n\n

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Impact of Harmony Levels on Valence. Boxplot Comparison<\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/i> Copyright <\/strong>The Author(s). This is an open access article distributed under the terms of the Creative Commons Attribution License (CC BY 4.0)<\/a>, which permits unrestricted use, distribution, and reproduction in any medium, provided the original author and source are cited.<\/p>\n\n\n\n

Download Citation:\u00a0 BibTeX <\/a>| http:\/\/dx.doi.org\/10.6180\/jase.202609_32.070<\/a>\u00a0\u00a0<\/p>\n\n\n\n

Download PDF<\/a><\/p>\n\n\n\n

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Introduction<\/strong>: design, significantly shaping human emotions and perceptions. Understanding how different color properties influence emotional responses can improve the effectiveness and emotional impact of design. Objectives:<\/strong> This study examines how hue, saturation, brightness, and harmony influence emotional responses measured by valence, arousal, and dominance. The goal is to develop evidence-based insights for emotionally
engaging design strategies. Methods: A mixed-methods approach was employed, combining secondary data from a Kaggle dataset with primary data collected via surveys. Participants rated emotional responses to visual stimuli using a Likert scale. Results: Hue significantly affected valence (F = 12.45, p = 0.001), saturation influenced arousal (F = 10.89, p = 0.002), and brightness impacted dominance (F = 8.76, p = 0.003). Harmonious colors contributed 50.5% to positive valence, with red showing high arousal and dominance, while blue indicated calmness and positive valence. Conclusion: Color properties have a measurable impact on emotional responses. These findings offer data-driven guidelines for enhancing emotional engagement in visual communication design.<\/p>\n\n\n\n

Keywords: Color Attributes, Emotional Dimensions, Valence, Arousal, Dominance.<\/em><\/p>\n\n\n\n

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